Some people assume that a company’s logo and branding are one thing and although they go together hand in hand they aren’t the same! However both are the most important thing for a company’s image…
Here is why branding and a company’s image is important....
Imagine two businesses, next to each other on a high street. Both companies are in the same trade. You want to use their services. As you stand outside the businesses from the road you notice that, one has clean branding and a professional image with a colourful well designed sign and clean informative decals in their windows. The other business has got a dated sign with paint peeling away from it and letters missing from the logo on the sign, the windows haven’t been cleaned and some of the blinds are missing from the window. You give the second business the benefit of the doubt and decide to google both companies and have a quick look at their website. The first company’s website is amazing, beautifully designed and a brilliant structure and very user friendly with an easy contact portal to get in touch with the business. The second company didn’t have a website……. guess which shop I walked in to.
Some people assume that a company’s logo and branding are one thing and although they go together hand in hand they aren’t the same!
A company’s logo is primarily the first thing that identifies a brand and the company behind it. We are extremely skilled in creating logos that not only look stunning but allow the design to create a focal point towards the organisations brand. Whether the design brief is bold, arty and colourful or simple, clean and monotone we will ensure that your new logo is unique, appropriate and makes you stand out in your market.
Brands that stand out from the crowd are brands that have been developed and specifically designed to stand out in their market. They have certain aspects that help to structure the brand and give them the edge that sets them apart from their competitors: a stunning logo, good colours/design marks, a seamless and beautifully structured online presence and a strong campaign. In business, brands build loyalty and trust between their clients it’s what creates great relationships in business.
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